New Balance 740: The Perfect Pair

The masters of retro-inspired sneakers are back at it again. New Balance drops the 740, a fresh silhouette that fuses classic running DNA with modern streetwear flair - the perfect mix of heritage and hype.

Styled by singer-songwriter Zom Marie, the New Balance 740 brings that signature NB aesthetic - sporty, sleek, and effortlessly cool. Whether you’re running errands, heading to work, or meeting up with friends, this pair is the upgrade your sneaker rotation’s been waiting for.

Available in men’s and women’s sizes, get to know the newest member of the New Balance lineup right here at JD Sports Philippines.

Classic Meets Contemporary

Originally launched in the early 2010s as a high-performance running shoe, the New Balance 740 became known for its ultra-lightweight build and superior cushioning.

Now, it’s back with a nostalgic twist - reimagined for all-day wear and everyday comfort. Designed to move with you from 7:40 AM to 7:40 PM, the NB740 keeps you energized whether you’re on the go or just taking it easy.

This latest version comes in a range of clean colorways - crisp whites, versatile greys, and bold pops of color that bring any outfit to life. Drawing from early 2000s running styles, the shoe features a breathable open-knit mesh upper with angular synthetic overlays for a dynamic, sporty look.

Built with a plush foam midsole and ABZORB cushioning, it delivers next-level comfort and shock absorption. A durable rubber outsole gives you steady traction on city streets or weekend adventures, while reflective details and the iconic TPU ‘N’ logo complete the design.

Your Go-To Sneaker

Whether you’re rocking baggy jeans and a tee, or going full athleisure with a tracksuit or joggers, the New Balance 740 fits right in. It’s the definition of everyday versatility -a sneaker that looks as good as it feels.

Ready to cop a pair?
Shop the New Balance 740 collection now, available online and in stores at JD Sports Philippines.